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Tips for women in business


If you think about starting a business or you have a business and you want to launch a new product or service it is important to have business clarity. For example, who is your ideal client? What is the problem they have and how are you going to solve it? Is there a market for the business you want to start? This article gives advice for female entrepreneurs, but of course, the tips could be valuable for any entrepreneur. You can find 5 steps on how to get business clarity below.

5x Clarity in business

  1. Get clear on your vision and business idea. What is the 'why' of your business? What is the purpose and what is the reason behind it? What is the value you are going to offer? This has to be strong and clear. What is your product?
  2. Create your ideal client checklist. Who is your ideal client and what is their situation right now? Are they successful, but they feel unfulfilled and they are looking for coaching? Or do they have a business but they need consistent clients? What is the problem your ideal client has? What is their pain point? Identify that.
  3. Results of the program. How is your business going to solve their problem? What are the results your client is going to get when they do your program?
  4. Compare the list you created. Look at the problems your ideal client have and how you think to solve their problem with your business, product or service. Does it match? Are you really going to solve their problem?
  5. Do market research. Learn everything about your market and competitors. Determine how you can gain a competitive advantage with your business, product or service. Find the gap in the market.

The internet is full of advice on business clarity and how you could start your business. In addition, a business success coach could help you get clarity in your business as well. If you are a female entrepreneur and you want more clarity in your business you can watch this Youtube video: advice for female entrepreneurs by business and success coach Janelle Mason.

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How SEO can help grow your business


An SEO Specialist can help you increase the visibility of your website, increase sales and grow your business. How? By ranking your keywords to the first page of Google which is called Search Engine Optimization (SEO). Content, which has proper SEO optimization, will assist you to have the relevant leads into your website thus, bringing more customers to your business. A lot of factors are involved with optimizing your website for the search engines. You can try to optimize your website yourself, but the advice is to hire an SEO Agency as SEO is quite complex. It might be sensible to hire a local SEO Expert. If for example, your business is located in Amsterdam or Haarlem in The Netherlands, you could hire an SEO Specialist Amsterdam or an SEO Specialist Haarlem. This could be an SEO Agency or a freelance SEO Expert. You could also hire an in-house Search Engine Optimization specialist. In this article we will share a few tips, so you get a better understanding of SEO and what it could do for your business.

Keyword research is essential for developing your SEO Strategy. You or an SEO Agency like Maison Tulip needs to do the research on the keywords and select the keywords that are relevant to your business, words that your potential customers type into the search engines. These are the people you want to attract to your website.

The page title is also vital. Your title will appear in the Google Search Results. The title of your page should have; less than seventy characters and have less than two long tail keywords, the first keyword should be the primary one. Keyword phrases should get separated by vertical pipe or line, and your website page title should be unique.

Additionally, there should be a Meta description on the results of the Google search under your page title. The report will help the SEO Agency enable people to click on the outcome. It should have one fifty to one sixty characters, have the primary keyword and one secondary keyword, give a compelling and a valuable reason for why people should click on your page, and your keywords should be in a format of conversation.

Also, Search Engine Optimization can grow your business through the page content you compel. You should ensure that your primary keyword does not appear too many times in the page's content. For you to have the best outcomes, make sure that you use the primary keyword in your article's title. Also, ensure that the placement of your keyword in the body of the text is natural. Ensure to bold your keyword, and you may need to underline it at least once. Google always gives its users the most useful and relevant content depending on the terms they search. Therefore, you need to write having your readers in the mind. When you compel articles that offer relevant and valuable information, it will be amazing on the side of your SEO plan.

Also, you need to add call-to-actions. Each page of the website, including your blog, is supposed to have one call-to-action above the fold of your page. It also helps SEO Experts to create internal links to a particular landing page on your website.

You should also optimize your images for the search engines. You can optimize the file, its name, and ALT text for the main keyword you want to target on your page.

Moreover, you need to add some final touches. You should create backlinks to your website. This will give your website authority and trust. It will give you a higher position in the search engines.

Never overlook the power of the Search Engine Optimization if you want your customers to find you. Avoid shortcuts and the content you compel will get seen when customers search for phrases and terms that relate to your business. You will be able to grow your business.

Using Linkedin for your Business


You have more than likely heard about LinkedIn. It launched a few years back with a small number of users and now has well over 500 million and probably half those numbers are comprised of unique business users.

Its portal allows you to build your online profile in a very user-friendly way and helps you to find other users profiles quite easily and accurately. You can use it to find people which are related to a business or service, however, most users will use it to find jobs or if you are an employer then likely prospects to fill those positions.

The best thing about LinkedIn is definitely its search engine capabilities. You can effectively search LinkedIn profiles using various criteria which can make it more attractive to business users.

Its profiling is based upon the status of your profile, not the profile itself. What that means is, if you have a big network and a lot of contacts which are connected to your network, you will end up ranking higher in the results of other peoples searches.

You can choose to add people with the bigger networks or those that have the highest number of recommendations. Sadly this feature is well known among the older users and can be manipulated by them in order to bolster their standings artificially. You have to take this into account when using their services. For the most part, though many of its users do not do this sort of thing and so it does not completely render it useless.

The LinkedIn networkers are now beginning to ask how they can make real business use out of LinkedIn and make some money with it. Somewhere in the near future, LinkedIn will have to address that need because there are some competitors trying to address those concerns and if LinkedIn does not rise to the occasion it will only be a matter of time before they find themselves eclipsed and outdated.

One of its biggest drawbacks is that it focuses too much on a user's status and does too little in helping people attain a better measure of quality online business. It could also do more in the area of creating quality personal communication. It does have potential though it has a promising basis in the quantity of users and in its user-friendliness.

However, all that being said LinkedIn is still one of the best and well-known sites for professionals and amateurs to look for work. And is a great resource for building a business online footprint.